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Because every American
should have access
to broadband Internet.

The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.

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Broadband Fact Book

Here you'll find convenient research items culled from the best broadband data sources. If you need to find bite-sized talking points on a tight deadline, you're in the right place. We've already done the hard part for you!

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Facts tagged with Retail

Consumers are now making 10% of their retail purchases online, with the exception of groceries.

Internet-based advertising has increased four-fold since 2002 to more than $20 billion, said John Deighton, a professor of business administration at Harvard Business School.

Research Area: Economy

Tags: broadband traffic, economy, online advertising, consumers, shopping, retail, harvard

James Thibodeau, “Study: Internet economy has created 1.2M jobs,” ComputerWorld. June 10, 2009.
Entry 1882 | Permalink | Download study

It is estimated that by 2007 B2C and B2B commerce (combined) will have avoided the need for 1.5 billion square feet of retail space and up to 1 billion square feet of warehouses.

Based on this estimate, the reduction in greenhouse emission will equal 17.3 million tons, including 12.7 million tons saved for retail and 4.6 million tons saved for warehouses. (p. 11)

Research Area: Environment

Tags: environment, retail, b2c, warehouse, b2b, greenhouse emission

Fuhr, Joseph P. Jr. Broadband Services: Economic and Environmental Benefits. American Consumer Institute. October 2007.
Entry 493 | Permalink | Download study
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