70 percent of urban households and 67 percent of rural households had adopted broadband as of 2008.

In 2005, a 10 percent rise in the overall price of broadband would have led to a 15.3 percent decline in the quantity demanded, but by 2008, a 10 percent rise in the price of broadband would lead to only a 6.9 percent decrease in the quantity of broadband demanded.

In 2008, 88 percent of high income households (income greater than $100,000 per year) were connected to broadband, while only 41 percent of low-income households (income less than $25,000 per year) had adopted it.

83 percent of college graduate households have broadband at home, with only 38 percent of households without a high school diploma having it.

By 2008, 57 percent of households had broadband, which is up from less than ten percent in 2001.

82 percent of Asian households are connected to broadband, with only 57 percent of African American households; this represents a racial broadband access gap.

84 percent of households ages 18 to 24 are connected to broadband at home, with only 43 percent of senior households connected.

Consumers receive benefits from broadband valued at $32 billion annually.

With even higher speed, broadband would provide consumers even greater benefits – at minimum an additional $6 billion per year.