Because every American
should have access
to broadband Internet.

The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.

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factbook

Broadband Fact Book

Here you'll find convenient research items culled from the best broadband data sources. If you need to find bite-sized talking points on a tight deadline, you're in the right place. We've already done the hard part for you!

Facts tagged with Google

Control of U.S. smartphone market giants expected to grow

Apple, Google and Microsoft are expected to control 91 percent of the U.S. smartphone market and 98 percent of the U.S. tablet market by 2016.

Research Area: Wireless

Tags: google, wireless, apple, mobile, growth, microsoft, smartphone, tablet

Schadler, Ted and John McCarthy. “Mobile Is The New Face Of Engagement: CIOs Must Plan Now For New Systems Of Engagement.” Forrester Research. February 2012.

183 Million Viewers Watched an Average of 186 Videos Each During May 2010.

Nearly 183 million viewers watched an average of 186 videos per viewer during the month of May 2010. Google Sites attracted 144.6 million unique viewers during the month (101.2 videos per viewer), followed by Yahoo! Sites with 46.0 million viewers (7.3 videos per viewer), and Vevo with 45.6 million viewers (9.4 videos per viewer).

Research Area: Broadband Traffic

Tags: google, video, youtube, traffic, yahoo, vevo, online

“comScore Releases May 2010 U.S. Online Video Rankings.” comScore Press Release. June 24, 2010.

YouTube Accounted for 43.1 Percent of All Videos Viewed Online in May 2010

YouTube.com achieved record levels of viewing activity in May 2010 with an all-time high of 14.6 billion videos viewed, representing 43.1 percent of all videos viewed online.  Hulu ranked second with 1.2 billion videos, Microsoft Sites ranked third with 642 million, followed by Vevo with 430 million and Viacom Digital with 347 million.

Research Area: Broadband Traffic

Tags: google, video, youtube, hulu, traffic, vevo, online, viacom digital, microsoft sites

“comScore Releases May 2010 U.S. Online Video Rankings.” comScore Press Release. June 24, 2010.

Google invested about 1/8 of the AT&T rate in 2008

–  less than half that of Comcast, and about 2/3 that of Time Warner Cable.

Research Area: Investment & Jobs

Tags: google, investment, at&t, comcast, job creation, time warner cable

The Internet Ecosystem: Employment Impacts of National Broadband Policy, Larry F. Darby, Joseph P. Fuhr, Jr. and Stephen B. Pociask, American Consumer Institute

In 2008 Google employed fewer than 20,000 or less than four percent of the number employed by AT&T, Verizon, and Qwest or about 1/5 of the employment of Comcast alone.

Research Area: Investment & Jobs

Tags: google, at&t, employment, verizon, comcast, qwest, isps, content providers, employees, telcos

The Internet Ecosystem: Employment Impacts of National Broadband Policy, Larry F. Darby, Joseph P. Fuhr, Jr. and Stephen B. Pociask, American Consumer Institute

According to ComScore, Google handles 80 percent of European Web searches, compared with 65 percent in the United States.

Research Area: Broadband Traffic

Tags: google, united states, european web

Eric Pfanner, “Europe Looms as Major Battleground for Google.” New York Times, February 1, 2010.

The largest source of traffic is Google, which accounts for 6% of all Internet traffic globally.

Research Area: Broadband Traffic

Tags: google, internet traffic

Timothy Lutts, “What's the Deal with Net Neutrality?” Cabot Wealth Advisory, February 2, 2010.

According to comScore Inc. data, Google, with its properties, including YouTube Inc. , represents 55 percent of online videos viewed.

Research Area: Broadband Traffic

Tags: google, youtube

Jeff Baumgartner, “Comcast: NBCU Deal Won't Kill Web TV Players.” Light Reading, January 29, 2010.

According to a 2008 New York Times report on behavioral targeting, five U.S. companies alone—Yahoo, Google, Microsoft, AOL and MySpace—record at least 336 billion data ‘events’ each month.

Research Area: Other

Tags: google, microsoft, yahoo, myspace, aol, u.s.

Howard Buskirk, “Public Interest Groups Say FCC, Congress Should Impose Online Privacy Rules.” Warren’s Washington Internet Daily, January 26, 2010.

According to a recent report from Arbor Networks, Google alone controls 7% of the world’s Internet traffic.

Research Area: Broadband Traffic

Tags: broadband traffic, google

Ed Gubbins, “Study: Most Internet traffic bypasses tier-one networks,” TelephonyOnline. October 12, 2009.
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