Bruce P. Mehlman
The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.
Here you'll find convenient research items culled from the best broadband data sources. If you need to find bite-sized talking points on a tight deadline, you're in the right place. We've already done the hard part for you!
Over 36 percent of rural households with dial-up Internet access do not adopt broadband because it is not available in the area.
Information technology may help rural areas make the transition to an information-based economy and so reverse the decline in nonmetropolitan employment (Hudson & Parker, 1990), link rural employers to the global information economy (OTA, 1991; Dillman, 1991), and preserve the rural middle class (Stauber, 2001) and provide broad social goods (Atkinson, 2007; Peha, 2008).
28% of rural Americans without broadband say broadband is not available where they live.
28% of rural adult Americans without home high-speed say broadband isn’t available where they live, in contrast to 22% of non-rural Americans without broadband who say this. Moreover, 24% of dial-up users in rural areas say having the service available where they live would prompt a switch to broadband; this compares to the 14% figure for all respondents, according to the Pew Internet Project.
The presence of broadband infrastructure in rural communities can serve to develop a pool of online workers, which may attract information-based businesses, such as IT development, software and IT service businesses, as well as back-office telecommunications centers. (p. 22)
The rural demand for broadband can be seen from the level of utilization for those who do subscribe.
Rural households transfer more information on average than their urban counterparts. This may be because rural users turn to the Internet for products and services that they cannot get locally, whereas urban users have more options.
Roughly one-third of households in rural America cannot subscribe to broadband Internet services at any price.
Changes enabled by universal broadband— e-commerce, telecommuting, teleconferencing and paper reduction—could cut more than 1 billion tons of greenhouse gas emissions over 10 years.
If these greenhouse reductions were converted into energy saved, then IT applications could save 555 million barrels of oil by year 10, or roughly 11 percent of the oil imported into the United States today.