Bruce P. Mehlman
The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.
Here you'll find convenient research items culled from the best broadband data sources. If you need to find bite-sized talking points on a tight deadline, you're in the right place. We've already done the hard part for you!
Broadband connected businesses bring in approximately $300,000 more in annual median revenues than non-broadband adopting businesses.
U.S. businesses generate $411.4 billion in online sales to consumers or other businesses
– yet an estimated 1.8 million businesses remain unconnected to broadband.
Households with incomes over $150,000 use e-mail 30 percent more than all other households.
Low-income households display low ownership of internet-ready devices, including laptops which exhibit 38 percent ownership compared to the 79 percent of high-income households that own a laptop.
Pew Research found that when using controlling factors such income level, community type (rural, suburban, urban), education, race, gender and age, differences in income level exhibited the highest gaps in Internet adoption.
A Pew Research study found that there is a 30 percent gap between low-income and high-income households that use the internet to buy products—51 percent and 81 percent, respectively.
A significantly higher percentage of high-income Americans conduct e-commerce activities such as banking and travel than other income groups.
Studies show that 80 percent of higher-income bracket households seek online health information compared to only 54 percent of lower-income families.
High-income households access online news at a rate of 80 percent compared to lower-income households at 60 percent.
Higher-income households have the highest participation rate in online activities including email (93 percent), online news (80 percent), bill pay (71 percent) and online product research (88 percent).