Because every American
should have access
to broadband Internet.

The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.

The Podium

Blog posts tagged with 'Twitter'

Tuesday, February 23

Twitter is Somewhat Popular

By Brad

Yesterday, popular micro-blogging service Twitter had some information to share. From the company’s official blog:

Folks were tweeting 5,000 times a day in 2007. By 2008, that number was 300,000, and by 2009 it had grown to 2.5 million per day. Tweets grew 1,400% last year to 35 million per day. Today, we are seeing 50 million tweets per day—that’s an average of 600 tweets per second.

From 5,000 to 50 million in just three years. Wow.

Monday, February 22

Tweeting Toyota

By Brad

The Big Money examines the effect micro-blogging service Twitter has had on Toyota and the carmaker’s recent problems:

Toyota never had much of a chance of controlling this story. But what’s been truly disruptive about the recall controversy is that it happened in the new era of social media. Boilerplate crisis-management stipulates that the company execute a variety of strategies, ranging from laying low and handling the recall problems piecemeal, anticipating that public interest would wane, to offering a public mea culpa, which Toyota’s president did on Feb. 9 in the Washington Post. (A resignation could still be in the offing.)

None of this, though, can contend with the breakneck, crowdsourced, unmediated reputation-wrecker that is the 140 characters of a tweet. As the recall story exploded last week and I pondered the collapse of the vaunted Toyota Way, I checked the #Toyota Twitter tag frequently. The tweet-rate was blistering: Dozens of new tweets every 30 seconds. Give it half an hour and you had a thousand more. Even the most hardened PR warrior would have looked at that and wet his pants.

Tuesday, January 26

Divine Blogging

By Brad

Via Ars Technica, Pope Benedict XVI is encouraging priests to utilize blogging and Twitter to “proclaim the Gospel.”

Friday, January 22

To Boldly Tweet…

By Brad

Today popular micro-blogging service Twitter officially achieved otherworldly status, as NASA astronauts aboard the International Space Station posted their first tweet from zero gravity.

Tuesday, January 19

Watch What You Tweet

By Brad

Via the UK Independent comes the story of a weather delay, a frustrated traveler, and a misguided Twitter post that led to an arrest and a lifelong ban from an airport.

Monday, August 31

140 Characters on Your TV

By Brad

Here’s an innovative new way to increase viewership of television repeats: Using popular micro-blogging service Twitter to entice eyeballs. Via PC World:

Fox is juicing its repeats of the TV series Fringe with a new Twitter twist. The network will introduce this week “tweet-peats”—an on-screen scroll of Twitter messages from cast and producers that will appear during the episodes.

This has the potential to be insanely popular—not to mention a nice source of revenue for TV networks.

Tuesday, August 04

Twitter Growing, Losing Famous Members

By Brad

Twitter—the popular 140-character-limit service—had over 40 million unique visitors in the month of June, an increase of 19% from the previous month.

Unfortunately, as the New York Times reports, a number of NFL coaches aren’t too keen on the idea of their players Twittering with abandon, and have banned its use during the season.

Wednesday, July 29

Tweeting Your Way Into Court

By Brad

Here’s something to keep your eye on: A woman in Chicago complained via Twitter about her former apartment, and is now being sued by the property management company—to the tune of $50,000—for sullying the company’s name.

Friday, June 26

Spreading Like a Virtual Wildfire

By Brad

When news broke yesterday of music legend Michael Jackson’s death, social networking sites exploded with updates. How big was the explosion? The LA Times reports:

As the news of Michael Jackson’s fate unfolded, sites around the Web felt the strain of spiking interest.

On Twitter, the volume of Jackson-related messages – up to 5,000 per minute at peak – put such a demand on the site that it slowed considerably.

Facebook also saw a major jump—to the tune of triple the number of usual “status updates” in the hours after Jackson’s death.

Thursday, June 18

Tweets from the Symposium

By Brad

Here are some of the many twitter updates made during yesterday’s Broadband Symposium using the #iia hash:

You too can follow IIA on twitter at twitter.com/IIABroadband.

Symposium Coverage Roundup

By IIA

Yesterday’s Broadband Symposium —featuring such speakers as West Virginia Governor Joe Manchin, NBA All-Star Chris Bosh, and rural broadband success story Becky Collins (aka “Granny B”)—was a big success. Many thanks to everyone involved, from planning to participating to Twittering during the event.

If you missed the Symposium, video is available here. And here’s some of the media coverage of the event:

From Network World

The broadband forum came as two U.S. agencies, the U.S. National Telecommunications and Information Administration (NTIA) and the Rural Utilities Service (RUS), get ready to distribute US$7.2 billion for broadband deployment beginning later this year. The IIA pushes for broadband to continue to be a top priority in the U.S. government.

Several speakers at the broadband forum, including professional basketball player Chris Bosh and West Virginia Governor Joe Manchin, made their cases for why universal broadband availability is important in the U.S.

From the West Virginia Gazette:

As money from the federal economic stimulus package arrives in West Virginia, Gov. Joe Manchin is making high-speed Internet access a priority across the state.

“If you come to me for water and sewer money, you better be putting wire in that ditch,” Manchin said Wednesday in Washington after accepting an award from the Internet Innovation Alliance, a group that seeks to increase broadband Internet access in the U.S. “I’m not going to be digging that ditch up twice.”

From Broadband Census:

The effort to increase broadband adoption has mainly focused on increasing broadband access and availability to drive demand, this may not be enough to increase broadband adoption.

That was the message that non-profit representatives and a consulting firm agreed upon in a panel discussion, titled “Making Broadband Affordable for All Americans,” and hosted by the Internet Innovation Alliance at the Washington Newseum on Wednesday.

Tuesday, June 16

Speaking of Twitter…

By Brad

IIA now has a Twitter feed!

You can follow us at twitter.com/IIABroadband.

Tweeting Dissent

By Brad

With Iran plunged into post-election turmoil, and the Iranian government cracking down on reporting from within the nation, Twitter has emerged as the go-to source for news from the streets. As the New York Times reports:

On Twitter, reports and links to photos from a peaceful mass march through Tehran on Monday, along with accounts of street fighting and casualties around the country, have become the most popular topic on the service worldwide, according to Twitter’s published statistics.

In fact, the Twitter traffic has become so large that Twitter itself was forced to change the date of a scheduled downtime for maintenance. And according to Reuters, it was the U.S. State Department that encouraged them to do so.

Wednesday, June 03

Facebook From Your Sofa

By Brad

As broadband makes the leap from computers to televisions, social networking sites are finding room to expand. Case in point: Microsoft’s announcement yesterday that its popular video game console Xbox 360 will soon offer Facebook and Twitter access, allowing gamers to tweet and update their status while their shoot aliens and crash cars.

Learning, 140 Characters at a Time

By Brad

Cellphones and other distractions have long been the scourge of educators. But one professor at the University of Texas at Dallas is embracing, of all things, Twitter.  Read Write Web has the scoop:

Teachers are always trying to combat student apathy and University of Texas at Dallas History Professor, Monica Rankin, has found an interesting way to do it using Twitter in the classroom.

Rankin uses a weekly hashtag to organize comments, questions and feedback posted by students to Twitter during class. Some of the students have downloaded Tweetdeck to their computers, others post by SMS or by writing questions on a piece of paper. Rankin then projects a giant image of live Tweets in the front of the class for discussion and suggests that students refer back to the messages later when studying.

Monday, May 18

New Advertising Frontiers

By Brad

Ad Age has a great story on a small pizza joint, a twitter feed, and a boom in business:

Naked Pizza, a New Orleans healthful-pizza shop that’s hoping to go national—Mark Cuban is a backer—has been marketing itself via the microblogging service. And recently it has started to track Twitter-spurred sales at the register. In a test run April 23, an exclusive-to-Twitter promotion brought in 15% of the day’s business.

Every phone call was tracked, every order was measured by where it came from, and it told us very quickly that Twitter is useful,” said Jeff Leach, the restaurant’s co-founder. “Sure, there’s the brand marketing and getting-to-know-you stuff. ... But we wanted to know: Can it make the cash register ring?”

Given Twitter’s reach, ease of use (just 140 characters—no need to sweat ad copy!), and unbeatable price (free) it could very well turn into an advertising gold mine for businesses.

Friday, May 15

Tweeting Under the Knife

By Brad

This whole Twitter thing may be getting a wee bit out of hand:

Here’s a Twitter first: On Monday, officials at the Children’s Medical Center Dallas and UT Southwestern will tweet live from the operating room while 3-year-old John Gilbreath receives a kidney transplant from his firefighter dad, Chris Gilbreath.

It marks the first time a hospital has tweeted from a pediatric kidney transplant surgery.

 

 

Tuesday, April 28

Fueling Hysteria, 140 Characters at a Time

By Brad

Yesterday we posted about the Centers for Disease Control and Prevention turning to Twitter to keep people informed about the spread of “Swine Flu.” But as Foreign Policy points out, the popular micro-blogging service is also spreading misinformation:

Who knew that swine flu could also infect Twitter? Yet this is what appears to have happened in the last 24 hours, with thousands of Twitter users turning to their favorite service to query each other about this nascent and potentially lethal threat as well as to share news and latest developments from Mexico, Texas, Kansas and New York (you can check most recent Twitter updates on the subject by searching for “swine flu” and “#swineflu”). And despite all the recent Twitter-enthusiasm about this platform’s unique power to alert millions of people in decentralized and previously unavailable ways, there are quite a few reasons to be concerned about Twitter’s role in facilitating an unnecessary global panic about swine flu.

Monday, April 27

Preventing Hysteria, 140 Characters at a Time

By Brad

With all the media attention on the so-called “Swine Flu,” the Centers for Disease Control and Prevention have turned to Twitter to keep the public informed:

Tuesday, April 21

Dept. of Procrastination

By Brad

While college researchers are busy controlling Twitter with their brains, a new company is busy making it easier for people to waste time at work. Introducing Spreadtweet, a Twitter client that looks like a typical Excel spreadsheet.

(Via the New York Times “Bits” blog.)

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