Because every American
should have access
to broadband Internet.

The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.

The Podium

Blog posts tagged with 'Television Viewership'

Thursday, February 05

The Kids Are Online

By Brad

According to a report from the online advertising group LiveRail, under-25 year olds are abandoning traditional television:

Q4 2008 saw the valuable 18-24 year old demographic spend more time watching internet-distributed video content than “traditional” broadcast television, according to a survey conducted by LiveRail in December.

LiveRail CEO Mark Trefgarne commented, “We were genuinely surprised by the results of our survey. We polled several hundred under-25 year olds, and an overwhelming majority are now watching as much or more video content online as on regular TV. For advertisers seeking to reach this valuable demographic, it’s clear that online video is the place to be.”

The report goes on to note that online video viewing went up a staggering 40% in 2008, an increase due in large part to the rise of sites like Hulu and TV.com.

 

 

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