According to a report from the online advertising group LiveRail, under-25 year olds are abandoning traditional television:
Q4 2008 saw the valuable 18-24 year old demographic spend more time watching internet-distributed video content than “traditional” broadcast television, according to a survey conducted by LiveRail in December.
LiveRail CEO Mark Trefgarne commented, “We were genuinely surprised by the results of our survey. We polled several hundred under-25 year olds, and an overwhelming majority are now watching as much or more video content online as on regular TV. For advertisers seeking to reach this valuable demographic, it’s clear that online video is the place to be.”