New numbers from research firm NPD Group find that there are now more web-connected devices in the U.S. than there are people. As Brett Molina of USA Today reports:
Desktop and laptop computers continue to dominate the space, although mobile devices are slowly catching up. The survey finds 183 million of those Net-connected gadgets are computers, followed by 133 million smartphones. Video game consoles are a distant third with 39 million and tablets reaching just over 31 million.
All told, NPD Group reports there are now 425 million connected devices — over 100 million more than there are people.
Via Lucas Mearian of Computer World:
During the next eight years, the amount of digital data produced will exceed 40 zettabytes, which is the equivalent of 5,200 GB of data for every man, woman and child on Earth, according to an updated Digital Universe study released today.
To put it in perspective, 40 zettabytes is 40 trillion gigabytes—estimated to be 57 times the amount of all the grains of sand on all the beaches on earth. To hit that figure, all data is expected to double every two years through 2020.
Surprisingly, despite the rapid increase of cloud storage usage, only about 15% of data is expected to be stored “in the cloud” by 2020.
Online video has been called the future of television, but as the Los Angeles Times points out, providing a reliable measurement of online viewers is still a challenge:
The stakes for getting it right have never been higher. Advertisers are expected to spend $25.1 billion this year in online advertising in the U.S. alone, according to researcher EMarketer.
“The inconsistencies across methodologies and venders and the cacophony of numbers in the marketplace are clearly confusing,” said Sherrill Mane, a senior vice president of the Interactive Advertising Bureau, a trade group that has been advocating for greater accountability in online measurement. “They’re truly hampering the growth of the medium.”
The three dominant measurement firms — ComScore, Nielsen and Quantcast — have been working since 2007 with an independent media auditing group to make improvements so the Web data they report don’t have a fun-house quality, in which the same site’s traffic can look emaciated or bulging, depending on the viewer’s angle.
“It’s maddening,” said Tim Hanlon, a Chicago digital media strategist. “You would think 15 years on, we would be in a better place. But we’re still talking about fundamental discrepancies in things like page counts.”
Yesterday, popular micro-blogging service Twitter had some information to share. From the company’s official blog:
Folks were tweeting 5,000 times a day in 2007. By 2008, that number was 300,000, and by 2009 it had grown to 2.5 million per day. Tweets grew 1,400% last year to 35 million per day. Today, we are seeing 50 million tweets per day—that’s an average of 600 tweets per second.
From 5,000 to 50 million in just three years. Wow.
comScore has released its global search stats for December 2009, and while—shocker!—Google still dominated with 87.8 billion searches in December (a 46% increase over last year), Microsoft’s Bing actually saw the greatest growth, with 4.1 billion searches—an increase of 70%.