Because every American
should have access
to broadband Internet.

The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.

The Podium

Blog posts tagged with 'Pew'

Monday, August 01

IIA at the DNC: Campaign Communications


Pew Research Center presents its latest data on campaign communications at our event at the Democratic National Convention, “From Netscape to Snapchat: Politics in the Age of Broadband.”

Monday, January 04

Pew on Home Broadband

By Brad

Just before the holidays, Pew released a new report on home broadband adoption in 2015. The full report is available at Pew’s website, but here a few highlights from the findings:

• 67% of Americans have broadband at home, which is actually down from the 70% reported in 2013.

• 15% of Americans now describe themselves as “cord cutters,” relying on broadband for television rather than cable/satellite.

• 13% of Americans are smartphone-only, meaning they rely on a mobile device for Internet access.

One other finding from the Pew report, one that shows the value of encouraging investment in broadband networks: 69% of Americans believe not having broadband is a “major disadvantage.” That number is 13% higher than in 2010.

Wednesday, July 01

A Look at Internet Access From Pew

By Brad

The stat in the above graphic we put together is just one of many interesting facts you’ll find in Pew’s latest research on America Internet access. Some of the other findings:

Age differences: Older adults have lagged behind younger adults in their adoption, but now a clear majority (58%) of senior citizens uses the internet.

Class differences: Those with college educations are more likely than those who do not have high school diplomas to use the internet. Similarly, those who live in households earning more than $75,000 are more likely to be internet users than those living in households earning less than $30,000. Still, the class-related gaps have shrunk dramatically in 15 years as the most pronounced growth has come among those in lower-income households and those with lower levels of educational attainment.

Racial and ethnic differences: African-Americans and Hispanics have been somewhat less likely than whites or English-speaking Asian-Americans to be internet users, but the gaps have narrowed. Today, 78% of blacks and 81% of Hispanics use the internet, compared with 85% of whites and 97% of English-speaking Asian Americans.

Community differences: Those who live in rural areas are less likely than those in the suburbs and urban areas to use the internet. Still, 78% of rural residents are online.

You can check out all of Pew’s findings at their website.

Thursday, October 09

Killer Apps in the Gigabit Age: Rewind

By Brad

If you missed our event today with the Pew Research Center, you can watch the archived video below.

Wednesday, March 12

Like Electricity

By Brad

Pew has released its second report on the state of the Internet at age 25, this time featuring the thoughts of experts on what the Internet will look like in 2025. An excerpt:

Information sharing over the Internet will be so effortlessly interwoven into daily life that it will become invisible, flowing like electricity, often through machine intermediaries.

David Clark, a senior research scientist at MIT’s Computer Science and Artificial Intelligence Laboratory, noted, “Devices will more and more have their own patterns of communication, their own ‘social networks,’ which they use to share and aggregate information, and undertake automatic control and activation.  More and more, humans will be in a world in which decisions are being made by an active set of cooperating devices. The Internet (and computer-mediated communication in general) will become more pervasive but less explicit and visible. It will, to some extent, blend into the background of all we do.”

Joe Touch, director at the University of Southern California’s Information Sciences Institute, predicted, “The Internet will shift from the place we find cat videos to a background capability that will be a seamless part of how we live our everyday lives. We won’t think about ‘going online’ or ‘looking on the Internet’ for something — we’ll just be online, and just look.”

There’s much more in the Pew report, which is available here. Dig in.

Thursday, February 27

Happy Birthday, Internet

By Brad

Next month, ye olde World Wide Web turns 25, which is old enough to rent a car in most states. To mark this milestone, Pew has put together a new report on the state of the web today. Some highlights:

87% of adults now use the Internet in America.

68% of adults now use a mobile device — smartphone, tablet — to go online.

28% of landline telephone users believe their phone would be very hard to give up, which is notable since just eight years ago that number was 48%.

• Overall, 90% of Internet users believe the Internet is a good thing.

Those are just a handful of interesting stats for you to chew over in Pew’s report. Dig into the full thing here.

Monday, September 16

Online, Without Wires

By Brad

The latest study from Pew examines the current state of mobile Internet usage. As you’d expect, it’s growing at a good clip:

63% of adult cell owners now use their phones to go online, a figure that has doubled since we first started tracking internet usage on cell phones in 2009. In addition, 34% of these cell internet users say that they mostly go online using their cell phone. That means that 21% of all adult cell owners now do most of their online browsing using their mobile phone—and not some other device such as a desktop or laptop computer.

Other findings from the report, which you can read here:

• Young adults: Cell owners ages 18-29 are the most likely of any demographic group to use their phone to go online: 85% of them do so, compared with 73% of cell owners ages 30-49, and 51% of those ages 50-64. Just 22% of cell owners ages 65 and older go online from their phones, making seniors the least likely demographic group to go online from a cell phone.

• Non-whites: Three-quarters (74%) of African-American cell phone owners are cell internet users, as are 68% of Hispanic cell owners.

• The college-educated: Three-quarters (74%) of cell owners with a college degree or higher are cell internet users, along with two-thirds (67%) of those who have attended (but not graduated) college.

Monday, August 26

Percentage of the Day

By Brad

70%, which is the number of American adults who now have high-speed Internet at home, according to the latest numbers from Pew. That’s an increase of 4% from a year ago.

As for lingering barriers to broadband adoption, Pew finds:

The demographic factors most correlated with home broadband adoption continue to be educational attainment, age, and household income. Almost nine in ten college graduates have high-speed internet at home, compared with just 37% of adults who have not completed high school. Similarly, adults under age 50 are more likely than older adults to have broadband at home, and those living in households earning at least $50,000 per year are more likely to have home broadband than those at lower income levels.

Policy implication? We must continue encouraging investment in broadband networks.

Friday, August 23

Dial-Up Still Around

By Brad

New numbers from Pew show that home broadband access continues to rise, with only a handful of Americans still choosing lower dial-up search speeds (and, unfortunately in some areas, high-speed broadband may not yet be a choice due to policymakers requiring legacy carriers to maintain outdated copper networks):

In June 2000, when about half of adults were online, only 3% of American households had broadband access. Now, as of December 2012, the tables have turned: 3% of Americans connect to the internet at home via dial-up.

Interestingly, Hispanics are most likely to have dial-up access at home, despite the fact that they lead in mobile broadband adoption.

Tuesday, October 09

Mobile Election

By Brad

New numbers from Pew break down the effect mobile technology has on politics. Some highlights:

• 88% of registered voters own a mobile device.

• 27% of registered voters keep up with political news on their phone.

• 35% have used their phone to look up whether a politician is being truthful.

The full report, “The State of the 2012 Election — Mobile Politics,” is available at Pew.

Friday, June 01

Twitter on the Rise

By Brad

Pew Research Center has taken a look at Twitter and the numbers are encouraging for the micro-blogging service. As Britney Fitzgerald from the Huffington Post reports:

On the whole, users appear to be more actively participating in the online conversation, according to Pew’s data. While 4 percent of adults spent time on Twitter daily last year, now 8 percent log in on a regular basis. Among 18 to 24-year-olds, the tweets are flying out faster than ever; twenty percent of internet users in this age bracket tweet nearly everyday.

Other facts from the study: 28 percent of African Americans who are online are active in Twitter, and the majority of all users are female.

Monday, April 23

Pew on Digital Differences

By Brad

Pew has released its latest “Digital differences” report, examining Internet adoption and mobile connectivity. The full report is worth digging in to, but here are some interesting highlights.

On the state of America’s digital divide:

One in five American adults does not use the internet. Senior citizens, those who prefer to take our interviews in Spanish rather than English, adults with less than a high school education, and those living in households earning less than $30,000 per year are the lest likely adults to have internet access.

On current levels of technology adoption:

• Currently, 88% of American adults have a cell phone, 57% have a laptop, 19% own an e-book reader, and 19% have a tablet computer; about six in ten adults (63%) go online wireless with one of these devices.

When it comes to smartphones, adoption among minorities continues to be impressive. As the report finds:

As we found in our May 2011 study of smartphone adoption, several demographic groups have higher than average levels of smartphone adoption, including groups that traditionally have higher rates of tech adoption in general: the financially well-off, the well-educated, and adults under age 50.

Additionally, we see no significant differences in use between whites and minorities. Both African-Americans and Latinos have overall adoption rates that are comparable to the national average for all Americans (smartphone penetration is 49% in each case, just higher than the national average of 46%).

There’s much, much more to be found in Pew’s report. Check it out.

Friday, March 02

Smartphone Nation

By Brad

According to a new report from the Pew Internet & American Life Project, America is quickly becoming a smartphone nation:

Nearly half (46%) of American adults are smartphone owners as of February 2012, an increase of 11 percentage points over the 35% of Americans who owned a smartphone last May. Two in five adults (41%) own a cell phone that is not a smartphone, meaning that smartphone owners are now more prevalent within the overall population than owners of more basic mobile phones.

Considering the first iPhone was released just five years ago, the rate of smartphone adoption is pretty amazing. It also shows just how important mobile broadband now is in our daily lives.

Monday, January 23

Tablets on the Rise

By Brad

In yet more evidence that tablet computers like Apple’s popular iPad are shaking up the computer industry, new numbers from the Pew Internet & American Life Project find that the number of people who own a tablet computer jumped from 10% to 19% from the middle of December to January. From Pew:

These findings are striking because they come after a period from mid-2011 into the autumn in which there was not much change in the ownership of tablets and e-book readers. However, as the holiday gift-giving season approached, the marketplace for both devices dramatically shifted. In the tablet world, Amazon’s Kindle Fire and Barnes and Noble’s Nook Tablet were introduced at considerably cheaper prices than other tablets. In the e-book reader world, some versions of the Kindle and Nook and other readers fell well below $100.

Monday, October 17

IIA Members: Labor Council for Latin American Advancement


As Hispanic Heritage Month draws to a close, the Internet Innovation Alliance’s featured member of the week is the Labor Council for Latin American Advancement (LCLAA), who has been an advocate for expanded broadband access and the benefits it would provide for the Latino community.

LCLAA was founded in 1972 to promote the participation of Hispanic trade unionists in a more responsive labor movement. The LCLAA seeks to provide a voice for Latino working families nationally by working with a coalition of leading Hispanic organizations to maximize support for economic and social policies that are essential to advancing the interests of Hispanics.

Research by the Pew Hispanic Center shows that although Latinos and African Americans lag behind in technology use and Internet access, they are more likely to utilize their cell phone to access the Internet. According to LCLAA, in order “to overcome the digital divide in our nation, promoting the expansion of high speed broadband is critical for Latino and low-income communities who increasingly rely on mobile technologies to access the Internet.”

LCLAA also included a panel “Expanding Internet Access: Broadband’s Role in Creating Jobs and Closing the Digital Divide” at their recent “We Are One/Somos Uno” Educational Conference in San Juan, Puerto Rico from August 4-6, 2011. The panel featured Norelie Garcia, associate vice president of federal public affairs for AT&T and Debbie Goldman, policy director and research economist for the Communications Workers of America. Norelie and Debbie discussed how expanding Internet access is a critical element to create jobs, promote economic growth, and improve education, health care, and public safety.

The IIA is proud to count LCLAA as a member and thanks them for all their work tirelessly advocating for universal broadband access.

Friday, August 26

Social Networking Boom

By Brad

Via Cecilia Kang of the Washington Post, a new survey from Pew sheds some light on just how much social networking sites are affecting our lives:

The study reported that 65 percent of all online adults surveyed in May said they were using social networking sites, up from 61 percent a year ago. The social media users represent 50 percent of all American adults, Pew said.

On a given day, only e-mail and search engines are used more than social networks by adult Internet users, Pew said.

Pew’s survey is available on their website.

Tuesday, August 16

The Power of the Internet — The Power to Transform

By Broderick Johnson


Often, we humans seem to get a bit beyond ourselves. We invent a new product, a new technology, a new way of seeing the world and before too long it seems we’re playing catch up with the inventions of our wondrous imaginations.  It’s hard to believe it was just eight years ago that the BlackBerry smartphone first took the business world by storm. And it was a mere four years later, Apple’s iPhone would bring the power of the smartphone to the masses.

Today, smartphone adoption is increasing at an unprecedented rate. According to a recent study from the Pew Internet & American Life Project, 35 percent, or one-third, of American adults now own smartphones. That’s a lot of adoption in a short amount of time, and it shows no signs of abating.

But, while the allure of the gadget certainly drives the desire for smartphones, it’s the underlying infrastructure that powers this explosive growth. That infrastructure is what supports mobile broadband, allowing access to the Internet minus dependence on wires and desktop computers. The unifying goal of ubiquitous, transformative access to the Internet gets closer to reality, particularly as long as innovation and necessary investments from the private sector continue – taxpayers cannot afford to foot the bill for infrastructure build-out on their own.

Ever since the National Telecommunications and Information Administration (NTIA) first identified America’s growing technology adoption gap in 1995, there has been much warranted concern over the “digital divide”.  But now, thanks to the expansion of mobile broadband, dramatic progress is being made. According to Pew’s study, 44 percent of African Americans and Latinos — two groups consistently on the losing end of the digital divide — are now smartphone users. And among that group, 38 percent mostly use their phones to access the Internet.

And yet, access is only half the story.  The sequel relates to what gets done with that access. It’s big fun to use your smartphone to download music and videos, sporting events, and to text your friends. Youth of little or no privivilege need to better understand that access to the Internet can indeed transform their lives and prospects for the future. Those smartphone gadgets on their hips or in their pockets are grounded in technology that on a grander scale helps doctors save patients, business owners create successful businesses, teachers better educate and train their students, and job seekers better position themselves to win the jobs of the future.

In short, as we continue to close the “digital divide” through increased deployment and adoption of mobile broadband, let us also increase our focus on the transformative power of the Internet to help close the “opportunity divide.” As we applaud our brown and black youth for hooking up with the Internet, let’s not neglect to ask “So whatcha going to do with it?” 

Wednesday, February 23

Broadband 101

By Brad

Last week we held an IIA Broadband Academy in Washington D.C. As part of the event, Lee Raine, Director of the Pew Internet and American Life Project, walked attendees through this presentation on the state of broadband — wired and wireless — in America. Check it out.

Thursday, January 20

The Internet Community

By Brad

Via Juliana Gruenwald of the National Journal, a new report from the Pew Internet & American Life Project finds that a whopping 80% of Internet users volunteer in a group or organization. For Twitter users, the number is even higher.

Wednesday, July 07

Mobile Broadband Use Bigger Than Gaming

By Brad

The Pew Internet and American Life Project has released its May study covering mobile Internet use. TechCrunch digs in to the numbers:

The report’s most interesting findings centered around mobile connectivity. Pew found that more Americans are accessing the internet on their phones (38%) than playing games on their devices (34%). Of course, both of these actions were dwarfed by taking pictures (76%) and sending or receiving text messages (72%).

The full Pew study, “Mobile Access 2010,” is available on their website.

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