Earlier this week, Apple announced it had sold close to 12 million of its iPad tablet last quarter alone. But as MediaPost’s Laurie Sullivan reports, that number — impressive as it is — may soon just be a drop in the bucket:
Worldwide global tablet sales will reach 232 million units in 2016, up from 64 million units in 2011, per a new report.
The Tablet Technology and Markets report from Futuresource Consulting estimates a 200% increase for consumer use across the United States and Western Europe during the next two years. Consumers bought about 52 million tablets in 2011 across the two regions, and the market continues on track to exceed 153 million units in 2013—the majority being sold into the United States.