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Most Recent PostsThe Social Games
Over at Mashable, Sam Laird uses the upcoming Olympics to examine how mobile — and social — our lives have become since the last summer games of 2008:
The increase in mobile technology is sure to have a profound effect on how millions of viewers — and many athletes — experience the 2012 Games. Fans will be able to converse, debate and rave communally as never before because of mobile proliferation and the explosive growth of social media over the past four years.
Included with the story is an infographic. Some of the startling stats: Smartphone adoption increased a staggering 456% since the 2008 games, and the number of tweets per day jumped from just 1.1 million to 140 million.
(Speaking of technology and major sporting events, earlier this year we tried to predict how many hours of streaming video would be watched during the NCAA Men’s Basketball Tournament. You can check out our prediction here.)
