Via Janki Roettgers of GigaOm comes some startling new information about how people viewed the recently concluded Olympic games:
The average [Comcast] Xfinity customer who viewed live streams of the the games online authenticated 2.4 devices. It’s worth noting that this is in addition to millions of TV screens used to watch the London games; those 2.4 devices are just mobile phones, tablets and PCs. In other words: Millions of people used not one or two, but three to four screens to watch the Olympics!
Roettgers goes on to compile other stats, such as 1/3 of the BBC’s online coverage was watched on mobile phones; 60% of visits to the official website of the games were from smartphones; and close to 500 million people in China watched the games online.
More proof that we’re truly turning into a mobile world.