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The Podium

Monday, November 05

The Online Election

By Brad

With the 2012 election just a day away, Pew has taken a look at the effectiveness of online political videos and found 55% of registered voters have followed the election online. Among the types of political videos viewed online, news reports took the top spot with 48%, followed by archived speeches and debates at 40%.

Interestingly, only 36% responded they’d watched an outright political ad online — trailing those who had watched a political parody video. The full report is available at Pew.