Coding and web development have traditionally been very male-dominated occupations. At BetaBeat, Margaret Nickens has a great story about efforts to connect more women to web and computer careers:
Earlier this year, New York City-based Hacker School, a freeform three-month coding workshop for adults, announced a partnership with Etsy, Yammer and 37Signals that would provide 18 grants to women who wanted to attend the program. Girl Develop It, a group that arranges coding workshops for women around the country, has also hosted meet-ups at the offices of Etsy, Twitter and Google. With few women pursuing programming careers, this move is an act of survival for many companies, who hope to increase the size of the talent pool–and maybe even grow revenue by leveraging an XX-perspective on innovation.