From iTunes to Netflix to Hulu, options for watching movies online keep growing. And now a movie studio is tapping into one of the biggest online markets of all. From the New York Times:
Warner said on Tuesday that it would allow Facebook users in the United States to rent the film “The Dark Knight” directly on the social networking site, and pay for it using Credits, Facebook’s virtual currency. If other studios make similar moves, Facebook could tap a significant revenue stream, bolstering its Credits currency as it seeks to create a rival to PayPal and other payment systems.
Warner said it might make other movies available on Facebook over time.
“This is definitely a test,” said Thomas Gewecke, president of Warner Brothers Digital Distribution, in a telephone interview.
Given the sheer number of Facebook users worldwide, this “test” could easily turn into a big deal.