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The Podium

Friday, November 04

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Boomer Adoption

By Brad

According to new numbers from Nielsen, 62% of mobile users age 25-34 now own a smartphone. Given the popularity of Apple’s iPhone and the Android operating system, that number isn’t too surprising. More surprising, however, is the demographic in second place when it comes to smartphone adoption. From Nielsen:

After younger adults, the segment with the second fastest-growing smartphone penetration rate is those aged 55-64. Smartphone penetration among this older group is only 30 percent, but it jumped 5 percent this quarter.

The full report is available at Nielsen’s website.

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Tags: broadband access, smartphones, nielsen

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