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Reuters reports that Google has run into a bit of trouble in South Korea:
Google Inc’s Seoul office was raided on Tuesday on suspicion its mobile advertising unit AdMob had illegally collected location data without consent, South Korean police said, the latest setback to the Internet search firm’s Korean operations.
The probe into suspected collection of data on where a user is located without consent highlights growing concerns about possible misuse of private information as the use of mobile devices such as smartphones and tablets increases.
Such information is viewed as crucial for the burgeoning mobile advertising sector as it helps personalize online ads according to individual preferences or locations.
Interestingly, Google’s market share for search in South Korea is relatively small. But when mobile search is added in, its position in the country is substantially larger.
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