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The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.

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The Podium

Wednesday, April 25

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A Look at Mobile Entertainment

By Brad

A new report from Sandvine looks at the effect video and real-time entertainment traffic is having on America’s mobile networks — and hammers home the need for both more spectrum and ongoing investment in wireless networks. Some highlights:

• YouTube is the largest source of mobile video traffic in every region examined, accounting for as much as 25% of network data and no less than 12%

• In North America, video and audio streaming make up more than half of mobile data traffic, led by YouTube, Pandora and Netflix

• Audio and video streaming will exceed 60% of North America’s mobile data by late 2014

• Click-to-cloud smartphone photo back-up and synchronization will emerge as a significant source of traffic worldwide: the phenomena of the continuous cloud/client connection

• In conjunction with the report, Sandvine released this short video on YouTube. Check it out.

Tags: mobile broadband, spectrum, streaming video, data, reports, streaming audio, real-time entertainment

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