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The Podium

Monday, March 04

A Computer on Your Wrist

By Brad

And speaking of Apple, Peter Burrows and Olga Kharif of Bloomberg check in a long-rumored project for the company:

While Tim Cook has dropped hints that Apple Inc. (AAPL) is hard at work on a television to drive the next era of growth, the company’s wristwatch-style device, still in development, may prove more profitable.

The global watch industry will generate more than $60 billion in sales in 2013, said Citigroup Inc. analyst Oliver Chen. While that’s smaller than the pool of revenue that comes from TVs, gross margins on watches are about 60 percent, he said. That’s four times bigger than for televisions, according to Anand Srinivasan, a Bloomberg Industries analyst.

So far, the iWatch is nothing more than a rumor — but then, that’s not surprising from a secretive company like Apple.