Every year, online holiday shopping continues to make gains. And as Leena Rao of TechCrunch reports, this year analysts are expecting a good season:
After comScore predicted a very healthy holiday shopping season for online retailers yesterday, Forrester is joining in, reporting that this holiday season is expected to generate $68.4 billion in US online sales. That’s a 15% increase over 2011′s total and 3% higher than the expected overall annual online retail growth rate.
Forrester’s report also predicts holiday shoppers will spend over $400 online this year on average, an increase of 12% over last year.