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Most Recent PostsGrowing Pains
At the LA Times, Dawn C. Chmielewski and Meg James offer an interesting look at online video site Hulu’s success — and how its explosive popularity is causing heartburn for the TV networks that created it:
Once hailed as the networks’ solution in taming the Internet, Hulu’s stunning success is now undermining the very system it was designed to protect, forcing the site’s owners to reconsider what Hulu should be.
“Technology is changing so fast, and, as a direct result, so is consumers’ behavior,” said Jordan Levin, chief executive of the TV and Internet studio Generate. “One of Hulu’s problems was that it accelerated changes in behavior faster than the companies were prepared for.”
