Because every American
should have access
to broadband Internet.

The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.

The Podium

Friday, November 04

Boomer Adoption

By Brad

According to new numbers from Nielsen, 62% of mobile users age 25-34 now own a smartphone. Given the popularity of Apple’s iPhone and the Android operating system, that number isn’t too surprising. More surprising, however, is the demographic in second place when it comes to smartphone adoption. From Nielsen:

After younger adults, the segment with the second fastest-growing smartphone penetration rate is those aged 55-64. Smartphone penetration among this older group is only 30 percent, but it jumped 5 percent this quarter.

The full report is available at Nielsen’s website.

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