Because every American
should have access
to broadband Internet.

The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.

The Podium

Monday, August 03

Educating About Broadband

By Bruce Mehlman

Geoff Daily of App-Rising brings up a good point: communities that land under the category of un-served and underserved should be educating their citizens about the benefits of broadband. And they should start doing it right away.

Resignation of the Day

By Brad

Ending one of the more curious relationships in the tech industry, Google CE Eric Schmidt has resigned from Apple’s board of directors.

All the Rage

By Brad

The latest country to push for a national broadband plan? Estonia.

Broadband Fact of the Week

By IIA

Fact of the Week

Close to 50% of “smart phones” now have Wi-Fi, in addition to fast access over mobile phone networks.

Swanson, Bret. “Bandwidth Boom: Measuring U.S. Communications Capacity from 2000 to 2008.” Entropy Economics, June 24, 2009.

Read the entire “Bandwidth Boom” study (PDF).

Friday, July 31

Pitching Booze Online

By Brad

Alcohol companies have long been restrained when it comes to advertising on television, their pitches relegated to cable—and only then during hours when kids are likely to be tucked into bed. But now, Advertising Age reports, Brown-Forman, owners of Southern Comfort, are ditching TV altogether and instead taking their advertising dollars online:

Last year, SoCo spent $6 million of its $8 million measured media outlay on cable TV, and another $1.5 million on magazine ads. This year, both those numbers will drop to zero in favor of online properties such as Facebook, Spin, Fader, Pitchfork, Thrillist and Hulu.

The move won’t just allow Southern Comfort to be advertised on more popular shows, it will help distance the brand from competitors. Whether Southern Comfort will partner with iBooze, however, remains to be seen.

Workshopping Broadband

By Bruce Mehlman

As part of building a national broadband plan, the FCC has planned workshops to gather ideas and educate the public. Reports PC World:

The workshops will be open to the public and will be webcast online, the FCC said. Key stakeholders attending the workshops will include broadband service providers, equipment providers, applications providers and community groups, the FCC said.

Among the topics the FCC will explore in the workshops: e-government, opportunities for disadvantaged businesses, deployment challenges, broadband for health care, and communities that have low broadband adoption rates.

The full list of broadband workshop topics is available on the FCC’s broadband page.

Coming Home

By Brad

The New York Times “Bits” blog on a smart new way to put telemedicine in action: online therapy for veterans and their families:

Beginning August 1 in Hawaii, TriWest Healthcare Alliance, which provides health care for a third of military service members and their families, will use American Well to put soldiers and their family members face to face with psychologists and psychiatrists over the Web.

The service is part of a program mandated by the Department of Defense to address soldiers’ mental health. Accessing mental health services quickly, conveniently and privately is important for service members, said David J. McIntyre, Jr., chief executive of TriWest.

More information on the Internet and health care can be found in the IIA Broadband Fact Book.

Thursday, July 30

The Therapist Will See Your Avatar Now

By Brad

With over 11 million monthly subscribers, the online game World of Warcraft is a force to be reckoned with. It’s also, for many players, an addiction. Enter Dr. Richard Graham, a London psychiatrist, who is proposing an innovative way to help treat players who just can’t get enough: Providing therapy for WoW addiction in the game itself.

Hacked, Not Stirred

By Brad

Add British intelligence agency MI5—the home of James Bond—to the growing list of government agency websites that have been hacked. ZDNet has the scoop:

Last week, a hacker with the handle ‘[-TE-]-Neo’ wrote that the MI5 website was vulnerable to cross-site scripting and Iframe injection. The hacker put the post on the Team Elite hacker forum last Tuesday, claiming the site was breachable through the search engine. Team Elite notified MI5’s administrator of the flaw before posting proof-of-concept code.

MI5 says no sensitive material could be accessed through the hack, but they moved quickly to fix the problem anyway.

Joining Forces

By Brad

When it comes to the all-important search, Google still rules the roost. But now things are starting to get interesting. Via Read Write Web:

A few months from now, Yahoo’s search engine will be “powered by Bing.” After months of back and forth between Microsoft and Yahoo, the two companies finally announced a deal today that will bring Microsoft’s search engine to Yahoo’s properties, while Yahoo will become the sales force for both companies’ premium search advertisers.

The agreement between Microsoft and Yahoo is for the next 10 years. As for Google’s reaction to the deal, here’s what PC World found out:

The head of Google’s search organization said the search deal announced Wednesday between Microsoft and Yahoo looked likely to be negative for competition and for consumers.

If Yahoo adopts Microsoft’s Bing search engine in place of its own, that will reduce the search market from three major players to two, said Marissa Mayer, Google’s vice president of search and user experience. She said several groups at Google were still studying the proposed partnership, which is expected to close next year, but that it might reduce innovation.

Seems like the search battle is about to heat up again. Stay tuned…

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