Because every American
should have access
to broadband Internet.

The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.



Internet Innovation Alliance at CES 2011

Stop by to say hello, learn what we're all about, and join in on the fun.
Booth # 36280

  • Celebrity Impersonators
  • Blog Contest
  • Bandwidth Quiz
  • Free Popcorn
Your CES photos on Facebook calculate your bandwidth

CES Blog Posts

Hand crafted by visitors at the IIA CES booth


Views on Broadband From CES

As part of our participation in this year’s CES, we asked visitors to the IIA booth to write out their thoughts on the importance of broadband. Here’s the winning entry, from Michael Kilgore. For his efforts he will receive a new iPod.

As the Net Neutrality debate foments in Washington, I find it unfortunate that the primary stakeholder, the user, has little representation there. Hopefully, some progressive voices can help maintain our wildly productive status quo. At CES, a non-profit called the Internet Innovation Alliance is calling attention to the fact that broadband internet access saves normal household users serious money.

As Lawrence Lessig explained in The Future of Ideas, the reason that the internet fostered so much creativity and economic growth is that it was set up using the same end-to-end model as voice telephony. Just as AT&T and its descendents were not allowed to discriminate on the content of calls, internet application developers were free to use the IP-based infrastructure to communicate with distant customers without worrying whether their uses complied with any guidelines or restrictions from the companies that owned the intervening segments.

If cable systems, for example, are allowed to restrict unapproved, free video content, home users will be forced to pay more for entertainment and news. New IP-based TV services such as Hulu, Netflix, and can make it easier for households to “cut the cord” and pay for only those services that they really use.

A study by the IIA claims that the average US household can save $7700 per year in various ways by using a broadband connection. I’m unconvinced on some of their numbers, but it’s easy to believe the largest: over $2700 saved on entertainment. While broadband access might require usage tiers at some point, it’s vital that broadband providers deliver their public service without favoring their own content over what’s free from anywhere around the world.

—Michael Kilgore

Unlocking Knowledge

Hear how a father helps his son unlock new information with the power of the Internet.

Broadband Boosts Business Success

Broadband can boost the economy by allowing businesses to grow beyond state lines — and internationally.

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Views on Broadband From CES

We’ve been asking attendees stopping by the IIA booth CES to give us their thoughts on the power of broadband. We’ll be posting responses throughout the show. — IIA

I think it is important to support national broadband adoption because of its numerous benefits to the end-user. Not only does it seamlessly provide access to the world wide web, but it is the port to efficiently and effectively meet your daily needs in a variety of aspects. Broadband provides access to entertainment, information, and practical tools that are essential to everyone. There is a need to support broadband because of the endless benefits it provides.

— Jose Mazas

I work with students at a Vocational College. Many students are low income and have never had enough access or training on a computer to be able to apply for financial aid online, let alone set up an email account.

Our schools are considering issuing a table type computer to each student as part of their book costs. Free or low cost broadband access would enable students to be able to do research and complete homework assignments outside of school. Many of our students can only access the web through the schools computer lab and requires students to spend additional time on campus.  Most of these students are single mothers and have to often choose to spend extra funds on daycare in order to stay on campus and do their work in the lab.

Provision of access to the web for low income students could change lives.

— Stephanie Hunt

Broadband is needed simply the world needs to be connected.  Efficiency is what pushes our society to improve, and efficiency can not be realized without people connecting with each other. Some of the most creative ideas that change people’s lives are often created outside of work. People need connection to record their thoughts, ideas, on the go.

— Kevin Chiu

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Broadband Brings Families Together

Learn about how families are using broadband to stay connected with loved ones around the world.

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Snapshots From CES — Day 2

Just across the aisle from the IIA booth at CES is the Skype live demonstration booth. MC’s are hosting non-stop live video chat calls with people around the country and around the worlds. And they are checking in with their roving mobile team that is doing interviews around the CES floor. The Skype team dropped by the IIA booth to broadcast our “Elvis” team member.




The IIA Booth is located in the Access on the Go neighborhood of the CES South Hall.  Our show “neighbors”  feature innovative products and services for sharing information where ever you go.


Check out this 2011 version of the Victorinox brand Swiss Army Knife. Two 32 GB flash drives that fold out for when you need them. And a mini scissors too.


Motion sensing technology is hot this year.  This booth is showcasing TV menus, games and the Internet that can be played and browsed with the wave of a hand.


These little TV-mounted cameras sense movement for motion-controlled menu navigation and game play.


Look for IIA in the Access on the Go zone in South Hall 3.

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Skype Stops by for a Visit

The Skype crew dropped by the IIA booth to do some live broadcasts from the “living room” and interview our Elvis, IIA team member Samantha.

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Views on Broadband From CES

We’ve been asking attendees stopping by the IIA booth CES to give us their thoughts on the power of broadband. We’ll be posting responses throughout the show. — IIA

A major area that broadband will effect business and our lives is in the streaming media arena. As more and more companies (Netflix, Hulu, etc.) provide content (HD content) to stream, the demand for broadband will increase quickly.

—Tom, Sunnyvale, CA

Tags: broadband, ces

Talking Spectrum at CES

Also attending CES this year is FCC Chairman Julius Genachowski. As the Washington Post’s Cecilia Kang reports, during his Friday address the Chairman will be focusing mainly on spectrum:

“If we don’t tackle the spectrum challenge, network congestion will grow, and consumer frustration will grow with it,” Genachowski will say Friday, according to a prepared text of his speech. “We’ll put our country’s economic competitiveness at risk, and squander the opportunity to lead the world in mobile.”

Tags: fcc, spectrum, ces

Falling Behind

Speaking at CES yesterday, U.S. Commerce Secretary Gary Locke warned that the U.S. is behind when it comes to technology and innovation. Via The Hill, Locke said:

“A report from the Information Technology and Innovation Foundation concluded that no advanced economy in the world has done LESS than the United States to improve its competitive position over the last decade. No wonder then that this past decade featured the slowest average annual GDP growth in America since World War II.”

Locke then went on to talk about the Obama administration’s attempts to right the ship, including reducing the backlog at the U.S. Patent Office and increased national funding for research and development.